White paper: How can home retail brands respond to COVID-19?

Harriet Nicholson
Harriet Nicholson
Head of Strategy 30 Mar 20201 minute read

Harri Nicholson, Head of Strategy, explores how home retail brands can learn from past disasters and capitalise on emerging consumer behaviours to protect reputation, enhance revenue and build brand equity.

Described as an ‘unprecedented crisis’ for the high street, COVID-19 has wreaked havoc for many UK retailers. With the introduction of social distancing measures, stores have been forced to close to protect staff and balance sheets. Supply chains have been damaged and profit warnings have been issued as consumers restrict their spending under profound economic uncertainty

These are truly unprecedented times and the challenges for home retailers loom large. However, there are glimmers of hope in the home improvement and homeware categories. While now is the time to exercise financial prudence, it is not the time to scale back brand building activity. This is an opportunity to truly help customers during a very difficult period of their lives, while also reinforcing brand values and strengths.

To turn this challenge into an opportunity, we need to act with agility, speed, collaboration and creativity. In this white paper, we take a look at:

While this is undoubtedly a deeply troubling period for home retail brands, we would urge those affected to take this time to brand-build, innovate, experiment and plan for a post-crisis future.

Download the whitepaper here

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Contact the author:

Harriet Nicholson, Head of Strategy at Etch Group

General enquiries:

Callum Donnelly, Digital Director at Etch Group