Etch Group Insights

Business Briefing X Horizon: What a second wave means for business continuity

25 Sep 2020 - 5 minute read

Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..

18 Sep 2020 - 5 minute read

Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.

11 Sep 2020 - 4 minute read

In 2020 the world changed. Under siege by COVID-19, countries all over the world took different approaches to manage and contain the virus. While..

4 Sep 2020 - 5 minute read

In this week's Business Briefing, we explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive..

Business Briefing X Growth: Ads and campaigns we loved

Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.

The ongoing war for customer loyalty and trust in banking

I sent one to Ros' agency in the post and I didn't hear anything back from them for about 3 weeks.

Business Briefing X Growth: Is Instagram a waste of time?

For many marketers, the lure of a shiny new platform, tool or the next ‘big thing’ is often too hard to resist. In fact, you could replace..

Business Briefing X Products: Can agile methodology help the UK manage COVID?

In 2020 the world changed. Under siege by COVID-19, countries all over the world took different approaches to manage and contain the virus. While..

Business Briefing X Gaming: How to use Twitch to supercharge interest in your game

In this week's Business Briefing, we explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive..