The importance of humanising customer experience

20 Nov 2020 - 4 minute read
What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.

The last console you’ll ever buy?

13 Nov 2020 - 7 minute read
The gaming industry is poised for dramatic change. In this week’s article, we’ll be examining the trends, and look at what the future of the gaming industry might hold from a vendor and developer perspective.

A truly digital Christmas: What do retailers need to do to navigate lockdown 2.0?

6 Nov 2020 - 6 minute read
With a second national lockdown in place in England, we’re looking at what the changing retail landscape means for consumers, what you should focus on now, as well as when we come out the other side and hurtle towards the festive period.

The importance of working to (the right) business outcomes

30 Oct 2020 - 4 minute read
It’s not surprising to say that many projects in business fail. No matter what the sector or what the project involves, many fail to live up to..

Popular Insights

Business Briefing X Growth: Ads and campaigns we loved
Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.
Read More
The ongoing war for customer loyalty and trust in banking
I sent one to Ros' agency in the post and I didn't hear anything back from them for about 3 weeks.
Read More
Business Briefing X Horizon: What a second wave means for business continuity
Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..
Read More
Business Briefing x Gaming: How to engage gamers with authenticity
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..
Read More
A truly digital Christmas: What do retailers need to do to navigate lockdown 2.0?
With a second national lockdown in place in England, we’re looking at what the changing retail landscape means for consumers, what you should focus on now, as well as when we come out the other side and hurtle towards the festive period.
Read More
Prev 1 2 3 4 5 Next