Etch Group Insights

Communicating in a crisis: Content and Digital PR best practice

22 Jan 2021 - 7 minute read

In times of crisis, like the COVID-19 pandemic, what brands say, and more importantly how they say it, is integral to sustaining and growing your business.

Finding the Invisible Gorilla: Mindsets to Adopt in 2021

15 Jan 2021 - 4 minute read

How do we explore what the unknown future looks like, whilst creating lasting value? Head of Innovation, Seth Campbell, looks at 3 mindsets to take into 2021 and beyond.

5 ways the pandemic will change marketing and advertising in 2021

8 Jan 2021 - 3 minute read

With 2020 firmly in the rear mirror, it’s safe to say its impact on marketing and advertising has been colossal. Reduced budgets, changing..

Building a strong company culture with a remote team

18 Dec 2020 - 4 minute read

As a remote-first organisation, Etch are experts in fostering remote working cultures, enabling great collaborative work with our partners. We’ve taken a look at the rise of remote working, and how businesses can build strong company cultures

Popular Insights

Ad campaigns we loved in 2020

Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.

The importance of humanising customer experience

What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.

The ongoing war for customer loyalty and trust in banking

Digital change is rapidly catching up with financial institutions, both large and small.

Business Briefing X Horizon: What a second wave means for business continuity

Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..

5 ways the pandemic will change marketing and advertising in 2021

With 2020 firmly in the rear mirror, it’s safe to say its impact on marketing and advertising has been colossal. Reduced budgets, changing..

Ideas, insights and perspectives

Communicating in a crisis: Content and Digital PR best practice

Finding the Invisible Gorilla: Mindsets to Adopt in 2021

5 ways the pandemic will change marketing and advertising in 2021

Building a strong company culture with a remote team

Popular Insights