Spotlight: How to engage gamers with authenticity

Spotlight: How to engage gamers with authenticity

2 Oct 2020 -
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..
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Spotlight: How to use Twitch to supercharge interest in your game

Spotlight: How to use Twitch to supercharge interest in your game

4 Sep 2020 -
We explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive awareness for games. What is Twitch? If..
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The game players you need to know (and how to manage them)

The game players you need to know (and how to manage them)

11 Aug 2020 -
In 1996, Richard Bartle proposed a categorisation system for players of online multiplayer games. The system puts players into one of four types,..
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Spotlight: What this lockdown boom really means for gaming

Spotlight: What this lockdown boom really means for gaming

31 Jul 2020 -
COVID-19 has impacted virtually every industry in one way or another, but one sector which has fared better than most is gaming. While many..
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For the love of play

Our passion for the games industry extends beyond our commercial work. Some passion projects we’ve poured our hearts into to help contribute to the industry we love: