The experience is everything
We build meaningful connections and maximise player engagement with your games, using websites, social media, apps and more.
We call this thinking “The Extended Experience”
Building No Man's Sky's Galactic Atlas
The team at Hello Games were keen to signpost and amplify community efforts and adventures.
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Leaked media and insider secrets: How to sell ever-changing video games
10 Oct 2022
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Marketing a videogame is a funny thing.
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Early Access: Is it right for my game?
4 Oct 2022
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In this week's edition of the Etch Play blog, we're going to be looking at Early Access, and whether this could be the right approach for you.
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The State of Games: Spending, the post-pandemic era, and what to do now
1 Sep 2022
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In March 2020, COVID-19 lockdowns came into effect in the UK. It was the start of a very long story, which in many ways is still being written, and..
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For the love of play
Our passion for the games industry extends beyond our commercial work.
Some passion projects we’ve poured our hearts into:
