The experience is everything
We build meaningful connections and maximise player engagement with your games, using websites, social media, apps and more.
We call this thinking “The Extended Experience”
Building No Man's Sky's Galactic Atlas
The team at Hello Games were keen to signpost and amplify community efforts and adventures.
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The State of Games: Spending, the post-pandemic era, and what to do now
1 Sep 2022
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In March 2020, COVID-19 lockdowns came into effect in the UK. It was the start of a very long story, which in many ways is still being written, and..
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Made you look: How to directly impact game sales with a free demo
8 Aug 2022
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Hello! Today on the blog, we're chatting about game demos and trials.
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Thoughts from Develop Conference 2022
20 Jul 2022
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Last week, the Etch Play team (well, a few of us anyway) descended on the sunny climes of Brighton for Develop - a conference that covers numerous..
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Everything you need to know about games marketing
11 Jul 2022
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Hello folks! I'm taking the wheel today (do blogs have wheels?) and sharing everything you need to know about games marketing. A lofty claim. This..
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For the love of play
Our passion for the games industry extends beyond our commercial work.
Some passion projects we’ve poured our hearts into:
