The experience is everything
We build meaningful connections and maximise player engagement with your games, using websites, social media, apps and more.
We call this thinking “The Extended Experience”
Building No Man's Sky's Galactic Atlas
The team at Hello Games were keen to signpost and amplify community efforts and adventures.
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Crafting Spaceteam VR's mobile experience
A web-based companion app that allows virtual reality players to play with friends on mobile devices.
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Competitive tagging: How to actually use the best Twitter hashtags
13 May 2021
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Marketing a videogame? Looking for help with hashtags? You've come to the right place. Tagging can be a powerful tool for discovery, reach, and..
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How Apple's iOS 14 release affects your ads and games
5 Feb 2021
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In June 2020, Apple announced an upcoming change to their (at the time) new iOS14 iPhone and iPad operating system that will impact the data sent..
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Why a creative mindset is important for business success
29 Jan 2021
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Creativity (the intangible kind) can be a potent and powerful force for your business – but only when wielded correctly.
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Etch Play's Games of the Year 2020
30 Dec 2020
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We made it to the end of 2020! Pat yourselves on the back everyone. After this historic year, we wanted to celebrate some of the best games which..
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For the love of play
Our passion for the games industry extends beyond our commercial work. Some passion projects we’ve poured our hearts into to help contribute to the industry we love:
