The experience is everything
We build meaningful connections and maximise player engagement with your games, using websites, social media, apps and more.
We call this thinking “The Extended Experience”
Building No Man's Sky's Galactic Atlas
The team at Hello Games were keen to signpost and amplify community efforts and adventures.
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Made you look: How to directly impact game sales with a free demo
8 Aug 2022
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Hello! Today on the blog, we're chatting about game demos and trials.
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Thoughts from Develop Conference 2022
20 Jul 2022
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Last week, the Etch Play team (well, a few of us anyway) descended on the sunny climes of Brighton for Develop - a conference that covers numerous..
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Everything you need to know about games marketing
11 Jul 2022
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Hello folks! I'm taking the wheel today (do blogs have wheels?) and sharing everything you need to know about games marketing. A lofty claim. This..
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Mastering Games Industry Recruitment
21 Jun 2022
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Hello! Today on the Etch Play blog, we're taking a closer look at one of the biggest challenges facing games studios and publishers: Recruiting.
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For the love of play
Our passion for the games industry extends beyond our commercial work.
Some passion projects we’ve poured our hearts into:
