The State of Games: Spending, the post-pandemic era, and what to do now

The State of Games: Spending, the post-pandemic era, and what to do now

1 Sep 2022 -
In March 2020, COVID-19 lockdowns came into effect in the UK. It was the start of a very long story, which in many ways is still being written, and..
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Made you look: How to directly impact game sales with a free demo

Made you look: How to directly impact game sales with a free demo

8 Aug 2022 -
Hello! Today on the blog, we're chatting about game demos and trials. 
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Thoughts from Develop Conference 2022

Thoughts from Develop Conference 2022

20 Jul 2022 -
Last week, the Etch Play team (well, a few of us anyway) descended on the sunny climes of Brighton for Develop - a conference that covers numerous..
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Everything you need to know about games marketing

Everything you need to know about games marketing

11 Jul 2022 -
Hello folks! I'm taking the wheel today (do blogs have wheels?) and sharing everything you need to know about games marketing. A lofty claim. This..
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For the love of play

Our passion for the games industry extends beyond our commercial work.
Some passion projects we’ve poured our hearts into: