Shelly Frame honoured in the 2019 Timewise Power 50 awards

27 Feb 20195 minutes read

Etch Group Commercial Director, Shelly Frame has been named in the 2019 Power 50 awards: a roll call of 50 powerful executives in the UK - who all happen to work part time or flexibly.

The 2019 Timewise Power 50 Awards have been compiled by the flexibility specialists Timewise, following a nationwide search. The List provides a snapshot of what modern work in Britain is truly like and challenges the belief part-time work can’t mean ambitious, can’t mean highly successful and can’t mean senior.

A fresh List has been published annually since 2012, in order to prove ‘what’s possible’ when you work part time or flexibly – and that our concept of what a part time job is, or can be, is changing. The initiative has the backing of EY, Dixons Carphone, Lloyds Banking Group and Diageo.

This year Shelly Frame has been honoured for her success as Group Commercial Director of Etch Group, working part-time 4 days a week. Frame is responsible for identifying new market opportunities, determining the optimal pricing to balance profit with client satisfaction, all mergers, acquisitions, contract negotiations, organisational design and company strategy. As a co-founder, Shelly Frame has taken the company from a start-up to an independent group of over 80 employees with studios in London, Southampton and Cape Town.

“Providing the opportunity to work flexibly isn’t about appearing progressive or winning workplace awards, it’s about taking a genuine look at what empowers people to be happier and more productive at work, allowing them to maintain a successful career and life outside work. With this approach – everybody wins!”

Shelly Frame

Aligned with the founder’s vision, Etch Group and with the fitting strap-line ‘Love what you do.’ aims to empower Etch people to challenge the status quo by whatever way sparks their passion. This means, defying the rigid 9am to 5:30pm working day by encouraging part time and/or flexible working on an ad hoc basis. The movement away from traditional working hours looks to support employees with diverse lifestyles and family needs, so that everyone within Etch Group is empowered to work in a way that favours productivity and wellbeing. Frame is a particular champion for the working mum who is keen to progress in their career whilst simultaneously meeting the needs of her family. She adopts a people-first management style and is a firm believer this is the real reason behind the Etch Group success.    

Currently 20% of Etch Group’s permanent staff have formalised agreements outside of the traditional work week and all employees are encouraged to agree with their manager if flexibility is required indefinitely or on a temporary basis.

After hearing from hundreds of people, the judges compiled a list of 50 deemed to be the most outstanding. The list is not ranked or numbered in any way.

Timewise co-founder and judge Karen Mattison MBE, who led the initiative from the start says:

“Shelly Frame is a trailblazer for modern work and what can be achieved when you think innovatively about work life balance. And represent how work in the UK is changing. The Timewise Power 50 List has become a beacon of hope – shining a light on what’s possible in the working world. And what’s clear this year, is that the so-called quiet revolution in the workplace has suddenly found its voice.  With five generations all working alongside each other in the modern workplace, and working flexibly for all kinds of reasons, this is no longer about a concession being made for a small number of workers – it’s simply becoming ‘how’ we work – now the UK hiring culture has to catch up.”

Timewise conducted the nationwide call to action for nominations in September, calling upon the public to nominate inspirational individuals they knew, who work part time / flexibly at senior levels. Founder Karen Mattison led the judging panel which included:

Katie Bickerstaffe, Non-Executive Director of Marks and Spencer plc and is working on a project for SSE plc.

Lynn Rattigan, Chief Operating Officer at EY, UK & Ireland

Jo Morrell, Managing Editor, The Telegraph

Sophie Cornish, Co-founder, notonthehighstreet

Assad Malic, Director of Investor Relations, PR & Corporate Affairs, Dixons Carphone

Fiona Cannon OBE, Group Responsible Business & Inclusion Director, Lloyds Banking Group

Sally Bundock, News Presenter and Financial Journalist, BBC

Janvi Patel, Co-founder and Chairwoman, Halebury

James Dowling, Head of Talent Engagement in Europe, Diageo

Karen Mattison MBE, Co-founder, Timewise

Emma Stewart MBE, Co-founder & CEO, Timewise

Lynn Rattigan, EY’s Chief Operating Officer in the UK & Ireland, says: “The career stories of those listed in the Power 50 clearly demonstrates to employees and employers just what is possible whilst working flexibly.”

If you would like the opportunity to ask Shelly Frame about how she manages a successful career part time or why she chooses to adopt a people-first management style, please contact us here.