Digital digest: 5 digital marketing trends for 2021

4 Dec 2020 - 5 minute read
We’ve interviewed just some of the immensely talented experts in Etch Growth for key insights into the biggest digital trends of 2021. A lot is changing in digital, and quickly. And whilst you can’t always predict what will happen (who saw COVID coming?) it’s more important than ever for digital marketers to have their finger on the pulse.

Payment, evolved: moving money in the 21st Century (part 1)

27 Nov 2020 - 6 minute read
In this article we review changes to consumer payment behaviour accelerated by the global COVID-19 pandemic, key challenges and opportunities for the payment ecosystem with a focus on banks, Fintechs and real time payments (RTP), and propose a set of principles based on our work with incumbent and challenger payment organisations for business transformation leaders to take action now.

The importance of humanising customer experience

20 Nov 2020 - 4 minute read
What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.

The last console you’ll ever buy?

13 Nov 2020 - 7 minute read
The gaming industry is poised for dramatic change. In this week’s article, we’ll be examining the trends, and look at what the future of the gaming industry might hold from a vendor and developer perspective.

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