Etch Catapult Event #2: How can content design help with your digital transformation?

James Perrin
James Perrin
Head of Content 21 Nov 20192 minutes read

In our second Catapult event, learn how to make your digital transformation a success by using content design to deliver the best experience for your users.

About this Event

Every organisation, no matter how long its history, must keep up with the growing digital demands of users - or risk being left behind, as we’ve all seen on the news. Content design is a discipline that originates from the GOV.UK digital transformation and is essential for any organisation wanting to do better by its customers.

Over the course of a morning, two of our senior team leads will introduce you to the ways they implement content design, work with teams and meet user needs for successful digital transformations.

Our Catapult sessions will enable your teams to get further, faster.

What you can expect...

We kick the morning off with a light buffet breakfast, followed by a 45 min talk by two of our team lead experts, which covers:

  • Why content design is essential to digital transformation
  • How to get your team started with content design
  • The difference between content design and content strategy
  • Securing early buy-in from stakeholders
  • How to deal with a wealth of existing content
  • Content design in action: examples of how this discipline has been used in digital transformations

After our talk, we will showcase a relevant content design exercise in a workshop setting. The format is designed to allow guests to experience and learn content design principles, allowing you to take back to your teams and implement straight away.

This event is great for you if...

  • You lead a team responsible for the design or comms of an organisation
  • You have hands-on responsibility for the planning and/or implementation of an organisation’s digital transformation
  • You want to learn how to deal with your existing content
  • You want to deliver the best experience for your users

Your hosts:

Amy Grinstead, Content Design Lead at Etch.

Amy heads up the content design discipline at Etch and has almost 10 years in crafting comms and content for clients. Recently, she’s worked with the likes of Mind, the Association of Commonwealth Universities, Maserati and the Royal Yachting Association on everything from fully in-depth content strategies, to running discovery phases, to product copy. At Etch, Amy bridges the gap between marketing and design to ensure content is considered at every stage of a digital product or service.

James Perrin, Head of Content at Etch.

James leads the content team at Etch and has nearly a decade of experience delivering powerful digital marketing strategies and campaigns and has worked with an impressive range of brands including 3M, Papa John’s Pizza, Feefo, DLA Piper and Equiniti. He has worked both agency and client side, spending part of his career leading the team at Feefo, one of the UK’s leading UGC platforms.