Catapult Event #3: Zero-party data: accelerating your data and media strategy thinking
Head of Digital Marketing2 Mar 20204 minutes read
Our latest and third Catapult event, learn how to accelerate your data and media strategy thinking, by maximising zero-party data. Our Catapult sessions are designed to propel brands further, faster towards resilient growth.
It is with regret that we have decided to postpone this event, due to the COVID-19 outbreak. The health and safety of our guests, staff and the general public is of the upmost importance to us and we feel that we should move the event back to a later date in the year, to comply with government advice and help minimise further transmission.
At this stage, we are watching and waiting to see how things pan out and will let you know an alternative date, once confirmed. Please register for the event to put your name on the waiting list so we can notify you when we decide upon a new date.
Date And Time: TBC, between 09:30 – 12:30am Location: Etch UK, 7-9 Woodbridge Street London EC1R 0LL Cost: Free (places open to brands only)
About this Event
In January, Google announced that Chrome will phase out all third-party cookies on their browser by 2022, signalling the extinction of third-party cookies as we know it. The results of this update are truly game-changing for many industries.
The way forward, however, is paved with opportunity. Brands need to rethink their data and media strategy to make the most of the opportunities and accommodate the expected changes.
What you can expect?
We kick the morning off with a tasty buffet breakfast, followed by three short talks, finishing with a round table discussion. Our ambition is to create a practical, learning environment with a focus on key actions you can take away to apply back in the office. Topics we will be covering in our talks and roundtable include:
How can brands create a value exchange that encourages customers to proactively and deliberately share data about their explicit preferences, needs, interests and intent?
Which brands are doing this value exchange well and what strategies are they using?
How should brands use zero-party data powerfully, sensitively, ethically and in line with consumers’ expectations?
For brands who have no current access to zero-party data, what other strategies can they use to reach and engage their audiences?
What are the opportunities with the demise of 3rd party cookies?
What does the future of attribution look like advances in areas such as algorithmic attribution?
How can brands better master the measurement of the online and offline customer journeys? How does this translate to how we can measure ROI to better advocate where to place advertising spend?
After our talks, we will be running a round table discussion focussing on the measurement of online and offline customer journeys, considering how best we can measure ROI to better advocate where to place advertising spend.
This event is great for you if...
You lead a team responsible the marketing of a brand
You lead a team responsible for the management of an ecommerce offering for a brand
You have hands-on responsibility for the planning and/or implementation of a brands marketing
You want to learn how to deal with the impending changes to the handling of zero-party data
Speakers & Host:
Tom Rolph, VP International at TapadTom Rolph is VP of EMEA at Tapad, a global marketing technology company and leader in digital identity resolution solutions. Since 2016, he has been responsible for the commercial growth of Tapad's EMEA business. Tom has been working in data since 2012, when he led Business Development for VisualDNA and Amobee.
Harriet Nicholson, Head of Strategy Harri leads our strategy offering at Etch. She has nearly a decade of media and communications strategy experience. Harri has worked with major clients including Google, eBay, Jaguar Land Rover, General Mills, M&S and TJX Group.
James Perrin, Head of Content James leads the content team at Etch and has nearly a decade of experience delivering powerful marketing strategies and campaigns and has worked with an impressive range of brands including 3M, Papa John’s Pizza, Feefo, DLA Piper and Equiniti. He has worked both agency and client side, spending part of his career leading the team at Feefo, one of the UK’s leading UGC platforms.
Chris Laas, Head of Digital MarketingChris heads up our digital marketing department at Etch and has 20 years’ experience in both client side and agency roles. Chris will be your host for the day, ensuring the event runs well and facilitating the interviews and round table discussions.
Tickets are purposefully very limited to provide a practical environment and quality learning so register your space quickly to avoid disappointment.