Insights

Incase you didn't know, the Google Page Experience Update is landing in May 2021. So what does that mean for development teams? What can be done to prepare for the new algorithm and what actions should be taken before then?

In June 2020, Apple announced an upcoming change to their (at the time) new iOS14 iPhone and iPad operating system that will impact the data sent to..

In our fifth article in our Catapult series on omnichannel personalisation, we look at mapping customer journeys to deliver personalised content to..

In our fourth article in our Catapult series on omnichannel personalisation, we're looking at creating audience segments with personas and segmenting..

In our third article in our Catapult series on omnichannel personalisation, we talk about why and how you should centralise and leverage all data..

In this first article in our Catapult series on personalisation, we look at why and how you should implement omnichannel personalisation as part..

Harri Nicholson, Head of Strategy, explores how home retail brands can learn from past disasters and capitalise on emerging consumer behaviours to..

In this sixth article in our Catapult series, our Head of Digital Marketing, Chris Laas, looks at the opportunities the demise of third-party cookies..

The 5th article in our series, our Head of Content, James Perrin, looks at creative dominance. Advertising and UX effectiveness will depend on great..

The fourth in our Catapult series on the evolving relationship we have with data, Chris Laas, our Head of Digital Marketing, jumps into contextual..