How to map customer journeys to deliver personalised experiences

5 Jun 2020 - 2 minute read
In our fifth article in our Catapult series on omnichannel personalisation, we look at mapping customer journeys to deliver personalised content..

How to segment your audience using context, behaviour and demographics

19 May 2020 - 3 minute read
In our fourth article in our Catapult series on omnichannel personalisation, we're looking at creating audience segments with personas and..

Centralise & leverage all data sources to deliver personalised experiences

22 Apr 2020 - 3 minute read
In our third article in our Catapult series on omnichannel personalisation, we talk about why and how you should centralise and leverage all..

COVID-19: 5 steps to maximising your marketing efforts

16 Apr 2020 - 4 minute read
With a global pandemic on our hands and no true end date in sight, we’re all adjusting to a ‘new normal’. Brands are needing to adapt and..

Setting objectives, building a team and choosing a software for your personalisation plans

15 Apr 2020 - 4 minute read
In our second article in our Catapult series on omnichannel personalisation, we talk to you about objectives, building a team and choosing a..

How to enhance your customer relationships with omnichannel personalisation

8 Apr 2020 - 4 minute read
In this first article in our Catapult series on personalisation, we look at why and how you should implement omnichannel personalisation as..

White paper: How can home retail brands respond to COVID-19?

30 Mar 2020 - 2 minute read
Harri Nicholson, Head of Strategy, explores how home retail brands can learn from past disasters and capitalise on emerging consumer behaviours to..

Cross device tracking, enabling better connections between consumers and brands…

11 Mar 2020 - 3 minute read
In this sixth article in our Catapult series, our Head of Digital Marketing, Chris Laas, looks at the opportunities the demise of third-party..

Data-powered creativity: the new normal in a post cookie world...

3 Mar 2020 - 3 minute read
The 5th article in our series, our Head of Content, James Perrin, looks at creative dominance. Advertising and UX effectiveness will depend on..

Back to the future, why context is now king!

26 Feb 2020 - 3 minute read
The fourth in our Catapult series on the evolving relationship we have with data, Chris Laas, our Head of Digital Marketing, jumps into contextual..

Popular in Growth

How to map customer journeys to deliver personalised experiences
In our fifth article in our Catapult series on omnichannel personalisation, we look at mapping customer journeys to deliver personalised content..
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How to enhance your customer relationships with omnichannel personalisation
In this first article in our Catapult series on personalisation, we look at why and how you should implement omnichannel personalisation as..
Read More

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The Value of Good Support
Every now and then, we’re asked a question from clients during or shortly after a site build. If you work in an agency I’m sure you’ll have heard..
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