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What if we could help the UK’s largest capacity digital planetarium increase footfall to the venue?

Background

Winchester Science Centre is the South of England's hands-on, interactive, science and technology centre - and the largest capacity digital planetarium in the UK. A fantastic venue, which used to present a very different online experience to what you’d expect.

Challenge

Etch were approached by a creative agency, The Brand Tailor to help support them in the creation of a new online presence for Winchester Science Centre. They needed a modern and visually powerful responsive site that complimented the brand, and also helped increase enquires and ticket sales.

Together with The Brand Tailor, we helped move the layouts from the flat visuals supplied into responsive layouts and styles, with a well thought through site structure and user journey. Throughout build we continued to enhance upon the original concepts and this resulted in a beautiful looking, responsive website.

 

Results

We created a fully responsive site delivering an optimised experience across mobile, tablet and desktop devices. The Umbraco CMS allows the client to manage every aspect of the site without requiring any coding experience.

Visitor numbers increased, length of visit and number of pages viewed went up, the bounce rate dropped and the retention rate increased. This online improvement has now filtered down to the venue with the business continuing to grow stronger.

Experience