A £750m company, 20 websites, all consolidated into one flexible platform


Equiniti provides sophisticated technology, administration, processing and payment services to over 70% of the FTSE 100, as well as some of the largest pension schemes in the UK. You might not know it but they touch the lives of 27 million people. Their mission is making the complex simple for organisations and individuals alike.


Etch were challenged with bringing this simplicity and vision to their diverse web presence.  We were tasked with consolidating over 20 websites (multiple divisions of Equiniti and new acquisitions) to bring them all under the same ‘branded’ umbrella but still offer flexibility in design. Alongside this we needed to relocate the disparate content management systems (CMS) being used to one centrally-managed CMS - Umbraco.

Finally, going forward Equiniti wanted the ability to roll out these sites with little to no involvement (or cost) from an agency!


We initially focused on helping Equiniti understand the scope of their requirements and how we could best organise a series of large-scale acquisitions into one flexible system.

This was followed closely by the development of a responsive, modular design system that could be applied across the portfolio of sites, bringing them together in a clearly branded hierarchy.

Throughout the project, which is still ongoing, we worked on a pre-planned programme of UX design & development iterations, with roll-outs of specific enhancements throughout the year. This allowed a controlled transformation and migration from the old set of sites into their newer versions.


More than 20 websites have been migrated or updated into the new CMS platform since 2015, and the process is still ongoing as Equiniti acquire/setup new businesses.

Since the consolidation project, Etch has continued working with Equiniti on an iterative UX design and development process to upgrade the CMS from Umbraco 4 to Umbraco 7, alongside further enhancements.

With the ability to self-generate sites within Umbraco, the savings to Equiniti amount to more than £75k p.a. Since this process began, Equiniti have saved well over £200k in site launch costs alone. If you factor in training and efficiency savings the cost savings would be even greater!


Etch have been our digital partner of choice for several years now. The team’s breadth of expertise has been demonstrated by how they have helped us every step of the way – from the early stages of UX design through to carefully-considered decisions in the development process. This has resulted in a flexible and easy-to-use framework for many of Equiniti Group’s websites.

0b0bcfb.jpg David Hudson Senior Digital Manager