Creating innovative solutions for a classic brand.
Clinique launched an international multimedia campaign promoting the re-launch of an existing product, the Chubby Stick, with 8 new shades.
Clinique had planned a range of above-the-line activities during the campaign period, pushing customers to 'Mix and Match' the range of shades available within an app. We helped Clinique with their underlying strategy to tie these campaign elements together.
Etch created an over-riding strategy to bring together the planned activity, adding new digital elements - with the primary objective of getting users to engage with the app and brand.
6 million impressions on Twitter and a significant increase in sales at Clinique counters following the 'Mix and Match' Road Shows.