Blog

All the latest news and views from the Etch Play team

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The Art of Selling to Games Businesses

16th June 2022

Dan's been selling to the games industry for a while, and he has some thoughts...

Etch Play and friends nominated for Develop:Star Awards

17th May 2022

Etch Play receives a coveted Marketing Star nomination. Other finalists include a range of Etch Play clients and partners.

These three brilliant games went viral on twitter. What can we learn?

24th January 2022

Let's talk all about Twitter virality and games.

Viral game trailers? See 10 of the best Reddit posts of all time

2nd September 2021

Adam takes a closer look at Reddit, and what makes trailers succeed on this intriguing and powerful social network.

Authentic social media: How to use TikTok to boost your games

11th July 2021

A beginner's guide for games creators and marketers, with tips and tricks to utilise this powerful social network.

Time To Fun: How to master the art of player retention

6th June 2021

Adam looks at TTF, and how it can be the difference between success and failure in a crowded market of games and software.

Competitive tagging: How to actually use the best Twitter hashtags

13th May 2021

Marketing a videogame? Looking for help with hashtags? You've come to the right place. Tagging can be a powerful tool for discovery, reach, and...

Why a creative mindset is important for business success

29th January 2021

Creativity (the intangible kind) can be a potent and powerful force for your business – but only when wielded correctly.

The last console you'll ever buy?

13th November 2020

Is cloud gaming the next big thing? We look at what the future of the gaming industry might hold from a vendor and developer perspective.

How to stay relevant with seasonal content

29th October 2020

We look at how leveraging seasonal themed updates, such as Halloween and Christmas can generate more buzz around your videogame.

The game players you need to know (and how to manage them)

11th August 2020

Knowing how you play games tells us about how you operate in the real world. Find out what player type you are, and how best to work with those around you.

Gaming diversity: Valuable positives, and how to do better

8th July 2020

In the early days of computer science, it wouldn’t have been uncommon at all to see a number of women in technical roles. But during the 1980’s there...

Our thoughts on Develop 2023

This year's Develop Conference in Brighton was a buzzing hive of game developer activity. Now that the dust has started to settle, we thought we'd...
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The Future Starts Now: Gaming trends to look out for in 2024

The year 2024. Although this is now only weeks away, it still sounds like it belongs to some sort of futuristic videogame. With this new year on the...
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