Etch Play have been working on games websites for many years. During this time, we have learned that whilst every project is different, there are many common issues and opportunities in the world of digital communications for game products and organisations.

This realisation has led to us creating PlayCMS, a content management system designed for games studios, publishers and games-adjacent organisations.

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Trusted by...

Here's just some of the industry names that rely on PlayCMS.


PlayCMS is built on top of an open source framework called Orchard Core. This flexible foundation is the base upon which we have built a system that bends to your needs but always has your best interests at heart.

Localisation, thorough publishing tools and extensive themeability - it's the CMS you didn't know you needed until you start using it.

What's more, our focus on the games sector informs every decision we make during development, so when we give you powerful tools to create, you know that they've been designed with games in mind. Rich media, beautiful modern layouts and tools that every game studio needs.

A screenshot of PlayCMS

Our commitment to PlayCMS is that it always moves forward. The latest updates keep your site secure while also unlocking brilliant new features as we develop and incorporate them.

Despite the maturity it has already achieved as a platform, this is just the beginning, and we're just getting started. If you'd like to talk about how PlayCMS can solve problems for you, get in touch. We're always looking for more players to join our game.