Blog

All the latest news and views from the Etch Play team

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How to actually write brilliant videogames

10th June 2020

Adam Burt pulls back the curtain on videogame narratives, looking at how to create worlds and interactive stories.

How to extend the life of your next big videogame

11th May 2020

Ben Joy from the Etch Play team explores ways in which video game studios and publishers can extend the life of their game, and why doing so is so important.

Everything you need to know about advertising games with memes

6th April 2020

The ultimate resource for games studios who want to get into memes. Yes, memes. My body is ready. Let's do this.

How to use gaming to your brand's advantage

11th March 2020

Client Services Lead, Ben Joy, takes a look at how brands can leverage games as a part of their marketing and commerce strategies.

The best examples of the extended experience

19th February 2020

The extended experience is a way of thinking about games, which challenges the default assumption that audience acquisition and engagement is...

Community Love: The value of open source

14th February 2020

On a day we celebrate love, Pete Keating from the Etch Play team wants to talk about and share some appreciation for the open source community.

It's tricky: Video game difficulty in the age of accessibility

14th October 2019

Adam examines the popularity of difficult games, and the rise in games designed to be more accessible for everyone.

How videogames can help with mental health

10th September 2019

Adam takes a look at the games that can help fight against depression, anxiety, and more.

What project teams can learn from pinball

21st October 2018

Adam went to the pinball museum and all he got us was this blog post.

Our thoughts on Develop 2023

This year's Develop Conference in Brighton was a buzzing hive of game developer activity. Now that the dust has started to settle, we thought we'd...
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The Future Starts Now: Gaming trends to look out for in 2024

The year 2024. Although this is now only weeks away, it still sounds like it belongs to some sort of futuristic videogame. With this new year on the...
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