Introducing "What if?"

22 Jul 2021 - 1 minute read
Hey folks!

Authentic social media: How to use TikTok to boost your games

11 Jun 2021 - 5 minute read
Any social network can be a powerful tool for raising awareness, growing communities and maximising player engagement. Today on the blog, we're..

Time To Fun: How to master the art of player retention

6 Jun 2021 - 5 minute read
As a product-focused, media-centric business, the primary goal when creating, producing and selling media is to get people using your product...

Competitive tagging: How to actually use the best Twitter hashtags

13 May 2021 - 4 minute read
Marketing a videogame? Looking for help with hashtags? You've come to the right place. Tagging can be a powerful tool for discovery, reach, and..

How Apple's iOS 14 release affects your ads and games

5 Feb 2021 - 3 minute read
In June 2020, Apple announced an upcoming change to their (at the time) new iOS14 iPhone and iPad operating system that will impact the data sent..

Why a creative mindset is important for business success

29 Jan 2021 - 5 minute read
Creativity (the intangible kind) can be a potent and powerful force for your business – but only when wielded correctly.

Etch Play's Games of the Year 2020

30 Dec 2020 - 5 minute read
We made it to the end of 2020! Pat yourselves on the back everyone. After this historic year, we wanted to celebrate some of the best games which..

The last console you’ll ever buy?

13 Nov 2020 - 7 minute read
The gaming industry is poised for dramatic change. In this week’s article, we’ll be examining the trends, and look at what the future of the..

How to stay relevant with seasonal content

29 Oct 2020 - 4 minute read
The Halloween season is upon us, and I’m sure you will have started to see the spooky game updates and DLC content rolling out throughout the..

Spotlight: How to engage gamers with authenticity

2 Oct 2020 - 3 minute read
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..

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Competitive tagging: How to actually use the best Twitter hashtags
Marketing a videogame? Looking for help with hashtags? You've come to the right place. Tagging can be a powerful tool for discovery, reach, and..
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How videogames can help with mental health
For a few years now, I’ve been relatively public about my depression. It’s something I’ve tweeted about, something I’ve written about, and even..
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Why a creative mindset is important for business success
Creativity (the intangible kind) can be a potent and powerful force for your business – but only when wielded correctly.
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