A really useful guide to the metaverse, and the truth about Facebook

15 Feb 2022 - 8 minute read
Hello, and welcome to our latest blog. This one’s about the metaver- wait, come back!

These three brilliant games went viral on twitter. What can we learn?

24 Jan 2022 - 5 minute read
As you may have seen in one of our Etch Play live shows, I recently joined Adam to talk all about Twitter virality and games. While I do recommend..

The Most Anticipated Games of 2022

17 Jan 2022 - 3 minute read
New year, new games. And maybe some old ones, too. If you look at Twitch viewing figures, or Steam revenue charts, you'd probably conclude that..

Everything you need to know: Five huge games marketing trends for 2022

6 Jan 2022 - 5 minute read
When a new year begins, we all like to reflect on where we are and where we're going. Well, the games industry is no different. In our new list for..

Games of the Year 2021

30 Dec 2021 - 9 minute read
So there we have it. 2021 is done. At the end of every year, we like to look back at the titles that meant the most to us, and talk a little bit..

The Etch Play Christmas Gift Guide 2021

2 Dec 2021 - 9 minute read
Hey! Christmas is nearly here! And you want to buy someone in your life the latest console or game, right? Well, don't worry, our gift guide is here..

Viral game trailers? See 10 of the best Reddit posts of all time

2 Sep 2021 - 7 minute read
Reddit is a social network that specialises in the aggregation of content - simply put, it gathers material from across the internet and allows users..

Introducing "What if?"

22 Jul 2021 - 1 minute read
Hey folks!

Authentic social media: How to use TikTok to boost your games

11 Jun 2021 - 5 minute read
Any social network can be a powerful tool for raising awareness, growing communities and maximising player engagement. Today on the blog, we're..

Time To Fun: How to master the art of player retention

6 Jun 2021 - 5 minute read
As a product-focused, media-centric business, the primary goal when creating, producing and selling media is to get people using your product. Yeah,..

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