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We explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive awareness for games. What is Twitch? If..

In 1996, Richard Bartle proposed a categorisation system for players of online multiplayer games. The system puts players into one of four types,..

COVID-19 has impacted virtually every industry in one way or another, but one sector which has fared better than most is gaming. While many..

In the early days of computer science, it wouldn’t have been uncommon at all to see a number of women in technical roles. But during the 1980’s..

We live in an exciting age for videogames. There are games for all kinds of people, and with all kinds of associated messages, feelings and..

Last month, we launched the #GamePhotographyChallenge on Twitter. The premise was simple: Load up a game and take a photo of some digital..

It is of growing importance for video game studios and publishers to look to extend the life of their games. In a recent study from EY, speaking..

Here's a look at some of the ways the industry has responded...

If you’ve been on the internet, then chances are, you’ve encountered a meme.

The world is a bit of a crazy place right now, and it seems that every day the world’s media is filled with even more doom and gloom, and not many..