God of War: What if?

28 Oct 2022 - 1 minute read
Hello everyone! It's time for some new content. 

Leaked media and insider secrets: How to sell ever-changing video games

10 Oct 2022 - 5 minute read
Marketing a videogame is a funny thing.

Early Access: Is it right for my game?

4 Oct 2022 - 7 minute read
In this week's edition of the Etch Play blog, we're going to be looking at Early Access, and whether this could be the right approach for you.

The State of Games: Spending, the post-pandemic era, and what to do now

1 Sep 2022 - 8 minute read
In March 2020, COVID-19 lockdowns came into effect in the UK. It was the start of a very long story, which in many ways is still being written, and..

Made you look: How to directly impact game sales with a free demo

8 Aug 2022 - 6 minute read
Hello! Today on the blog, we're chatting about game demos and trials. 

Thoughts from Develop Conference 2022

20 Jul 2022 - 5 minute read
Last week, the Etch Play team (well, a few of us anyway) descended on the sunny climes of Brighton for Develop - a conference that covers numerous..

Everything you need to know about games marketing

11 Jul 2022 - 4 minute read
Hello folks! I'm taking the wheel today (do blogs have wheels?) and sharing everything you need to know about games marketing. A lofty claim. This..

Mastering Games Industry Recruitment

21 Jun 2022 - 4 minute read
Hello! Today on the Etch Play blog, we're taking a closer look at one of the biggest challenges facing games studios and publishers: Recruiting. 

The Art of Selling to Games Businesses

16 Jun 2022 - 3 minute read
"Sales". Just the word itself provokes an immediate reaction in many people, because "sales" has a bad reputation. Whether it's cold calling, pushy..

"What if?" returns!

2 Jun 2022 - 1 minute read
Hello everyone! I've got something new for you to enjoy.

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