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Marketing a videogame? Looking for help with hashtags? You've come to the right place. Tagging can be a powerful tool for discovery, reach, and..

In June 2020, Apple announced an upcoming change to their (at the time) new iOS14 iPhone and iPad operating system that will impact the data sent..

Creativity (the intangible kind) can be a potent and powerful force for your business – but only when wielded correctly.

We made it to the end of 2020! Pat yourselves on the back everyone. After this historic year, we wanted to celebrate some of the best games which..

The gaming industry is poised for dramatic change. In this week’s article, we’ll be examining the trends, and look at what the future of the..

The Halloween season is upon us, and I’m sure you will have started to see the spooky game updates and DLC content rolling out throughout the..

The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..

We explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive awareness for games. What is Twitch? If..

In 1996, Richard Bartle proposed a categorisation system for players of online multiplayer games. The system puts players into one of four types,..

COVID-19 has impacted virtually every industry in one way or another, but one sector which has fared better than most is gaming. While many..