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Hello! Today on the blog, we're chatting about game demos and trials. 

Last week, the Etch Play team (well, a few of us anyway) descended on the sunny climes of Brighton for Develop - a conference that covers numerous..

Hello folks! I'm taking the wheel today (do blogs have wheels?) and sharing everything you need to know about games marketing. A lofty claim. This..

Hello! Today on the Etch Play blog, we're taking a closer look at one of the biggest challenges facing games studios and publishers: Recruiting. 

"Sales". Just the word itself provokes an immediate reaction in many people, because "sales" has a bad reputation. Whether it's cold calling, pushy..

Hello everyone! I've got something new for you to enjoy.

Hello, and welcome to our latest blog. This one’s about the metaver- wait, come back!

As you may have seen in one of our Etch Play live shows, I recently joined Adam to talk all about Twitter virality and games. While I do recommend..

New year, new games. And maybe some old ones, too. If you look at Twitch viewing figures, or Steam revenue charts, you'd probably conclude that..

When a new year begins, we all like to reflect on where we are and where we're going. Well, the games industry is no different. In our new list for..