Business Briefing x Gaming: How to engage gamers with authenticity

1 Oct 2020 - 3 minute read
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year and..

Business Briefing X Horizon: What a second wave means for business continuity

25 Sep 2020 - 5 minute read
Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..

Ad campaigns we loved in 2020

18 Sep 2020 - 5 minute read
Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.

Business Briefing X Products: Can agile methodology help the UK manage COVID?

11 Sep 2020 - 4 minute read
In 2020 the world changed. Under siege by COVID-19, countries all over the world took different approaches to manage and contain the virus. While..

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