A truly digital Christmas: What do retailers need to do to navigate lockdown 2.0?

6 Nov 2020 - 6 minute read
With a second national lockdown in place in England, we’re looking at what the changing retail landscape means for consumers, what you should focus on now, as well as when we come out the other side and hurtle towards the festive period.

The importance of working to (the right) business outcomes

30 Oct 2020 - 4 minute read
It’s not surprising to say that many projects in business fail. No matter what the sector or what the project involves, many fail to live up to..

Business Briefing X Feedback: The Business Value of Feedback

23 Oct 2020 - 3 minute read
Daniel Pink, expert on motivation theory and author of Drive, notes that the emerging post-Baby Boomer workforce has grown up in a world where..

Business Briefing X Data: A Social Brand Dilemma

16 Oct 2020 - 5 minute read
A typical wet and windy October weekend in the UK gave ample opportunity for many of us to indulge in a new box set. Top of the agenda in our..

Popular Insights

Ad campaigns we loved in 2020
Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.
Read More
The importance of humanising customer experience
What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.
Read More
The ongoing war for customer loyalty and trust in banking
I sent one to Ros' agency in the post and I didn't hear anything back from them for about 3 weeks.
Read More
Business Briefing X Horizon: What a second wave means for business continuity
Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..
Read More
5 ways the pandemic will change marketing and advertising in 2021
With 2020 firmly in the rear mirror, it’s safe to say its impact on marketing and advertising has been colossal. Reduced budgets, changing..
Read More
Prev 1 2 3 4 5 Next