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All the latest news and views from the Etch Group
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Business Briefing X Growth: Is Instagram a waste of time?
28 Aug 2020
- 4 minute read
For many marketers, the lure of a shiny new platform, tool or the next ‘big thing’ is often too hard to resist. In fact, you could replace..
Business Briefing X Retail: Can sustainability and profit go hand in hand? #19
21 Aug 2020
- 4 minute read
In this week’s Business Briefing, we’re looking at sustainability and what it means for retail businesses.
Business Briefing X Attribution: How can we still measure effectively?
14 Aug 2020
- 2 minute read
Business Briefing X Growth: Lockdown learnings from brands that are here to stay #17
7 Aug 2020
- 3 minute read
With the closure of nonessential stores, 2020 saw brands all over the world faced with a single choice; invest in your online presence or face the..
Business Briefing X Growth: Ads and campaigns we loved
Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.
The ongoing war for customer loyalty and trust in banking
I sent one to Ros' agency in the post and I didn't hear anything back from them for about 3 weeks.
Business Briefing X Horizon: What a second wave means for business continuity
Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..
Business Briefing x Gaming: How to engage gamers with authenticity
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..
Business Briefing X Growth: How do you identify business growth opportunities?
This article is co-written by Seth Campbell