Etch Group Insights

Business Briefing X Growth: Is Instagram a waste of time?

28 Aug 2020 - 4 minute read

For many marketers, the lure of a shiny new platform, tool or the next ‘big thing’ is often too hard to resist. In fact, you could replace..

21 Aug 2020 - 4 minute read

In this week’s Business Briefing, we’re looking at sustainability and what it means for retail businesses.

14 Aug 2020 - 2 minute read

With the use of cookies being phased out how can we measure effectively? Find out in this week's Business Briefing. We’ve been lucky in digital..

7 Aug 2020 - 3 minute read

With the closure of nonessential stores, 2020 saw brands all over the world faced with a single choice; invest in your online presence or face the..

Business Briefing X Growth: Ads and campaigns we loved

Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.

The ongoing war for customer loyalty and trust in banking

I sent one to Ros' agency in the post and I didn't hear anything back from them for about 3 weeks.

Business Briefing X Horizon: What a second wave means for business continuity

Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..

Business Briefing x Gaming: How to engage gamers with authenticity

The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..

Business Briefing X Growth: How do you identify business growth opportunities?

This article is co-written by Seth Campbell