A simple approach to a complicated challenge.
Rolling out an Agile framework in a traditionally Waterfall business was always going to prove challenging, but Quilter were on board to make the rapid change, so we set about suggesting how we could teach as we went, instead of taking the project away and delivering it back to them when it was completed.
An augmented team made up of experts from Etch and Quilter combined. This is what Etch call “Delivery Design” an augmented framework that allows for knowledge share across disciplines and builds stronger more effective teams.
For the beginning of the rebrand program, Etch’s experts set up in Quilter’s offices and together set up a digital team, sat with each other to make quick decisions to any questions.
As each of Quilter’s business units had a slightly different feel depending on their audience type, our design team along with Quilter’s brand team, worked together to create a set of digital guidelines for each unit, creating parity with their offline collateral.
