Ideas, insights and perspectives

In times of crisis, like the COVID-19 pandemic, what brands say, and more importantly how they say it, is integral to sustaining and growing your business.

If old delivery methodologies and supplier relationships are holding back your organisation’s ability to deliver efficient and effective digital products, perhaps it’s time to take a different approach.

We’ve interviewed just some of the immensely talented experts in Etch Growth for key insights into the biggest digital trends of 2021. A lot is changing in digital, and quickly. And whilst you can’t always predict what will happen (who saw COVID coming?) it’s more important than ever for digital marketers to have their finger on the pulse.

What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.