Communicating in a crisis: Content and Digital PR best practice

22 Jan 2021 - 7 minute read
In times of crisis, like the COVID-19 pandemic, what brands say, and more importantly how they say it, is integral to sustaining and growing your business.

Enabling business change with Delivery Design

11 Dec 2020 - 4 minute read
If old delivery methodologies and supplier relationships are holding back your organisation’s ability to deliver efficient and effective digital products, perhaps it’s time to take a different approach.

Digital digest: 5 digital marketing trends for 2021

4 Dec 2020 - 5 minute read
We’ve interviewed just some of the immensely talented experts in Etch Growth for key insights into the biggest digital trends of 2021. A lot is changing in digital, and quickly. And whilst you can’t always predict what will happen (who saw COVID coming?) it’s more important than ever for digital marketers to have their finger on the pulse.

The importance of humanising customer experience

20 Nov 2020 - 4 minute read
What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.

Popular Insights

How We Ditched The Office Within 6 Months
Looking for advice on closing your offices and going fully remote? Read the Etch story of how we ditched our office in 3 months and went remote-first.
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Ad campaigns we loved in 2020
Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.
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The importance of humanising customer experience
What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.
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The ongoing war for customer loyalty and trust in banking
Digital change is rapidly catching up with financial institutions, both large and small.
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5 ways the pandemic will change marketing and advertising in 2021
With 2020 firmly in the rear mirror, it’s safe to say its impact on marketing and advertising has been colossal. Reduced budgets, changing..
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