Ideas, insights and perspectives

Think back to the start of lockdown. How many adverts and marketing campaigns can you truly remember? Hard isn’t it.

I sent one to Ros' agency in the post and I didn't hear anything back from them for about 3 weeks.

Article co-written by Seth Campbell, Head of Innovation, Etch Horizon COVID is no longer unprecedented, it’s the precedent. And the ‘new normal’..

What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.

The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..