Insights - Etch

How to map customer journeys to deliver personalised experiences

5th June 2020

In our fifth article in our Catapult series on omnichannel personalisation, we look at mapping customer journeys to deliver personalised content to your audience segments.

How to segment your audience using context, behaviour and demographics

19th May 2020

In our fourth article in our Catapult series on omnichannel personalisation, we're looking at creating audience segments with personas and segmenting your audience by context, behaviour and demographics.

Setting objectives, building a team and choosing a software for your personalisation plans

15th April 2020

In our second article in our Catapult series on omnichannel personalisation, we talk to you about objectives, building a team and choosing a...

Cross device tracking, enabling better connections between consumers and brands…

11th March 2020

In this sixth article in our Catapult series, our Head of Digital Marketing, Chris Laas, looks at the opportunities the demise of third-party cookies will have in connecting consumers with brands, across multiple devices.

Data-powered creativity: the new normal in a post cookie world...

3rd March 2020

The 5th article in our series, our Head of Content, James Perrin, looks at creative dominance. Advertising and UX effectiveness will depend on great...

How does the extinction of third-party cookies provide opportunities for marketers

3rd March 2020

The first in our Catapult series on the evolving relationship we have with data, Chris Laas, Head of Digital Marketing, discusses how Google crumbling the 3rd party cookie can provide opportunities for marketers.

The ongoing war for customer loyalty and trust in banking

20th March 2019

Callum Donnelly, Digital Director, discusses the impact of technology on the banking sector and what the key differentiators will be in the ongoing war for customer loyalty.

Ideas, insights and perspectives

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How to map customer journeys to deliver personalised experiences

How to segment your audience using context, behaviour and demographics

Setting objectives, building a team and choosing a software for your personalisation plans

Cross device tracking, enabling better connections between consumers and brands…

Data-powered creativity: the new normal in a post cookie world...

How does the extinction of third-party cookies provide opportunities for marketers

The ongoing war for customer loyalty and trust in banking