Insights - Etch

Communicating in a crisis: Content and Digital PR best practice

22nd January 2021

In times of crisis, like the COVID-19 pandemic, what brands say, and more importantly how they say it, is integral to sustaining and growing your business.

The importance of humanising customer experience

20th November 2020

What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.

The importance of working to (the right) business outcomes

20th October 2020

It’s not surprising to say that many projects in business fail. No matter what the sector or what the project involves, many fail to live up to...

Business Briefing x Gaming: How to engage gamers with authenticity

1st October 2020

The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year and 54% play "on most days".

How to map customer journeys to deliver personalised experiences

5th June 2020

In our fifth article in our Catapult series on omnichannel personalisation, we look at mapping customer journeys to deliver personalised content to your audience segments.

How to segment your audience using context, behaviour and demographics

19th May 2020

In our fourth article in our Catapult series on omnichannel personalisation, we're looking at creating audience segments with personas and segmenting your audience by context, behaviour and demographics.

Setting objectives, building a team and choosing a software for your personalisation plans

15th April 2020

In our second article in our Catapult series on omnichannel personalisation, we talk to you about objectives, building a team and choosing a...

Cross device tracking, enabling better connections between consumers and brands…

11th March 2020

In this sixth article in our Catapult series, our Head of Digital Marketing, Chris Laas, looks at the opportunities the demise of third-party cookies will have in connecting consumers with brands, across multiple devices.

Data-powered creativity: the new normal in a post cookie world...

3rd March 2020

The 5th article in our series, our Head of Content, James Perrin, looks at creative dominance. Advertising and UX effectiveness will depend on great...

How does the extinction of third-party cookies provide opportunities for marketers

3rd March 2020

The first in our Catapult series on the evolving relationship we have with data, Chris Laas, Head of Digital Marketing, discusses how Google crumbling the 3rd party cookie can provide opportunities for marketers.

Ideas, insights and perspectives

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Communicating in a crisis: Content and Digital PR best practice

The importance of humanising customer experience

The importance of working to (the right) business outcomes

Business Briefing x Gaming: How to engage gamers with authenticity

How to map customer journeys to deliver personalised experiences

How to segment your audience using context, behaviour and demographics

Setting objectives, building a team and choosing a software for your personalisation plans

Cross device tracking, enabling better connections between consumers and brands…

Data-powered creativity: the new normal in a post cookie world...

How does the extinction of third-party cookies provide opportunities for marketers