Driving online sales and footfall into Snappy Snaps stores during the most competitive time of the year.
By creating marketing campaigns that stood out during the busy Christmas period.
The first and arguably biggest challenge was to introduce digital marketing to the Snappy Snaps brand and get buy in from the 120 store owners, who historically had never utilised digital marketing but relied heavily on traditional offline advertising.
The second was to create a series of nationwide marketing campaigns that helped Snappy Snaps compete for their share of seasonal sales, both online and offline in their 120 stores. The core objectives were to; increase footfall into Snappy Snaps stores, increase website traffic, increase brand awareness of Snappy Snaps, and increase offline and online sales.