Site rebuild provides a 220% increase in online bookings.
The venue undertook a major review of its ticketing technology following the increase of customer issues booking online.
This major change was driven by a need for an improved customer experience and increased capability for analysing and tracking marketing activity and customer behaviour.
Etch had to build a CMS platform to manage multiple sites and integrate the Spektrix box office platform onto these websites.
This shift in technology has allowed the theatre to move a greater proportion of its ticket buying audience to online.
The percentage of audiences buying online (versus face-to-face and by phone) was 20% prior to the new site, rising to 36% a year after launch, up to 41% in year two and moving to 43% by year three.
Prior to new website and booking integration the venues were dealing with a number of customer complaints each week about online booking difficulties. This has dropped to just five recorded complaints since launch, an astounding decrease.