Our Story. 

Originally part of the core team at Etch, we delivered meaningful, human-centred websites and apps for clients who wanted to push digital experiences further. Led by Tom and Shelly Frame Etch enjoyed a strong series of growth over the last 20 years and has been recognised as one of the largest independent agencies in the south of the UK. Acquisitions of Big Radical and Moov2 bolstered the capabilities enabling Etch to open offices in London, England and Cape Town, South Africa. 


How we work
has evolved.

We’ve grown a lot since those early days, learnt some hard lessons but mostly we’ve worked with and employed some incredible people who have levelled us up exponentially. We continue to deliver human centred work but now it goes deeper than that.

Our best work is rooted in helping our partners and clients grow, supercharging their workforce to be more innovative and efficient.  

The product team strives to unleash the “collective genius”, delivering work through true open collaboration, leveraging the diverse capabilities from within the team and the wider group. See our manifesto to learn more about our purpose, mission, beliefs, and values. 

You can also visit our group website to see how we are structured and the capabilities within our family.

Our Culture.


When people ask us how we'd describe our organisation, we can talk about our excellent work and about our structure, but really, what it comes down to is culture. Because ultimately, Etch is defined by our people and the values they live by.  See for yourself on Instagram.


Our Philosophy.


We show a willingness to fail forwards. We have the courage to show vulnerability. We are confident having the difficult conversations in order to get the right outcome for all.


We do what's best for all, not just the individual.

We are respectful and empathise with one another.


We support change for the better, striving to help our Partners go further faster and empowering our team members to reach their personal goals.


This keeps us agile, creative, transparent... and reassuringly radical. We celebrate each other’s differences and create a platform to allow everyone to have a voice.

Us Etchers.

Etch is driven by the people who work here. Everyone has freedom within their role to share ideas and drive the whole company forward.

We’re all in this together, and we're always looking for more good people. Help us grow, and go further, faster. 


SummerSummit2019 53

Our Kind of People.