Driving 1.5 million new visitors to a campaign.
The National Caravan Council wanted to launch a campaign and so the Freedom to Go brand was born.
Our goal was to understand how to decrease the average age of leisure vehicle ownership by five years, whilst increasing new entrants into the market.
To do that we aimed to turn the perception of camping and caravanning on its head and illustrate the appeal of this type of holiday to modern families and adventurous travellers alike.
Database sign ups and visitor numbers continue to increase month on month as we iterate and develop the site further to improve the user experience.
We also work with the in-house client marketing team to continue driving the traffic to the site.
* Figures as of early 2019