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Building a better experience with One Horton Heath

Eastleigh Borough Council supports over 130,000 residents and businesses and employs around 400 staff.

Eastleigh Borough Council is delivering a different approach to development, focusing on community, innovation and sustainability. As a local authority, their priorities are people and place, not profits

We had to bring these pioneering development aspirations to life in a powerful brand strategy, visual identity and website.

Faced with bringing a virtually unprecedented project to market, we needed to win over a broad audience of prospective buyers, tenants, local residents and commercial partners.

The project had been running for some time prior to our engagement, so we had to rapidly immerse ourselves into the background, culture and team running the One Horton Heath project.

This meant clarifying the objectives around commercial, marketing and communications plans. We then wanted to understand the problem, the audience, and look at how we could position (and test) the brand alongside these meeting objectives.

Over the course of our 9-month engagement we created a 3-year communications plan, a content strategy, a brand strategy, guidelines and identity, plus supporting toolkits for use on these environments.

Alongside these pieces and using them as a springboard, we crafted and built the One Horton Heath website. The site was built in just over 2 months from the brand guidelines and backed up with user research, content design principles and SEO consultancy on top of the creative design and development/integration work.

The site has received positive feedback across the business, the audience, and the sector. It has allowed the team to use this as a core platform to communicate to their audience with the correct tone of voice backed up by a visual identity they wish to portray. It’s also a great jumping off point for their phase 2 ambitions.

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