In this case study, we'll be exploring how we supported Hello Games to engage and retain their community, through the successful launch of the Galactic Atlas web experience.
No Man's Sky is one of the most significant launches in recent videogame history. The game first launched in 2016 but has since grown and evolved through regular, free and extremely well received updates. It continues to evolve today. Throughout this process, with each significant update, the player base has consistently expanded. Alongside this, community activity and engagement have blossomed, with weird and wonderful community initiatives stemming from both in and outside the studio.
One such initiative was the Galaxy Hub, a community-led project to explore, discover and catalogue a designated region of the No Man's Sky universe. This in turn spawned the creation of other community-originated regions where players congregated, collaborated and made their own stories within the infinite, procedurally generated universe of No Man's Sky.