Spotlight: How to engage gamers with authenticity

2 Oct 2020 - 3 minute read
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..

Etch Play Roundup (02/10/2020)

2 Oct 2020 - 4 minute read
In the words of Smash Mouth, the busy weeks in videogames news start coming and they don't stop coming... Well, they said something along those..

Etch Play Roundup (25/09/2020)

25 Sep 2020 - 4 minute read
Wow, another huge week in gaming to say the least. We cover it all, from Microsoft and ZeniMax, to brand new studios. And there's a welcome return..

Etch Play Roundup (18/09/2020)

18 Sep 2020 - 5 minute read
It's been another huge week of videogame news. We've got you covered with all the highlights, including the new Harry Potter game, the latest..

Etch Play Roundup (11/09/2020)

11 Sep 2020 - 3 minute read
Welcome to the latest edition of the Etch Play roundup. We are of course covering the huge Xbox news from this week, all the latest game remakes,..

Spotlight: How to use Twitch to supercharge interest in your game

4 Sep 2020 - 5 minute read
We explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive awareness for games. What is Twitch? If..

Etch Play Roundup (04/09/2020)

4 Sep 2020 - 3 minute read
Somehow it is September already! We are here once again to give you a run down of what's caught our attention in the world of gaming this week...

Etch Play Roundup (28/08/2020)

28 Aug 2020 - 2 minute read
It's time to get your weekend started with another edition of the Play Team Roundup. This week, naturally we're talking about Gamescom, as well as..

Etch Play Roundup (21/08/2020)

21 Aug 2020 - 4 minute read
This week we've been following some good news coming out of the video games industry, reading interesting books, getting excited about new leagues..

Etch Play Roundup (14/08/2020)

14 Aug 2020 - 5 minute read
Wow, well this week was a hot one, and I don't just mean the temperature outside. There has been so much going on in the world of gaming, I think..

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