Boosting website visibility and lead generation
Global bespoke logistics specialists, Peters & May, build on their 40-year experience to continue their unrivalled success through improved digital activity.
As Peter & May’s global operations continue to grow, they needed to meet the demands of their new global audience by creating a digital home that catered for multiple languages.
We then scoped, prototyped, iterated and built the UK version of the site. With regular testing and feedback loops, we were able to quickly optimise large parts of the website experience and performance, including key user journeys and key contact forms.
A UK based performance-focussed site, with improved user experience, was launched in just a few months. The multilingual sites followed, being launched strategically over a year. Central to the improved performance was increasing the site’s search visibility, both organically and paid. All KPIs have been exceeded for the past 4 years, and we have seen a YoY increase in traffic and leads across all 6 markets.
Ongoing support with Peters & May saw the launch of a US version of the website in 2019, and the integration of all lead generation forms into Netsuite in 2020.
* Spanish website
** French website