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01

The background

One of the most common goals for a video game website, is to aid with recruitment. Attracting the best talent is one of the most significant challenges games studios face and doing something to surface studio life and culture helps Supermassive stand out.

Imagery from the Supermassive Games website
02

Objective

"To create an interactive video experience that allowed potential recruits to explore the studio and discover more about the roles within Supermassive"

Long-standing Etch Play client Supermassive Games, had an idea for a recruitment campaign that reflected their culture, studio life and had a flavour of the type of interactive experiences they create. The objective was to create an interactive video experience that allowed potential recruits to explore the studio and discover more about the roles within Supermassive from the team who are there.

03

What we did

We developed an interactive video playback component for the Supermassive Games website that catered for a branching narrative within the video and for the viewer to make choices as to which pathways to take. We evolved the website's content management system so the video content and decision markers could be managed. Working alongside video specialists Liquid Crimson, who recorded and edited all of the footage we collaboratively prepared the video to be consumed by the interactive video component.

A screenshot from the interactive video
06

The end result

Launch

The launch of the interactive video was well-received on social media and resulted in a 50% increase in traffic compared to the previous period also delivering an increased average time on page.

Working with Supermassive and their video production crew, we've delivered a recruitment hook that stands out from your typical "we're hiring" page. You can check it out via the link below.

supermassivegames.com/careers

greg-howson

Greg Howson

Director of Communications at Supermassive Games

"The website is more important to us now than it has ever been. Etch Play understood the way we needed to speak to our audience and the way we needed to speak internally about our website. They have a very good understanding of games development and the games industry."