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Adam Burt
Adam BurtSenior Developer (Games Marketing)

Hello everyone! I've got something new for you to enjoy.

As a quick recap for anyone not familiar with us: We’re Etch Play, and we specialise in making seamless marketing experiences for videogames. That means that we do websites, paid media, companion apps – all sorts of things really – but with one goal in mind: To hone in on what makes a game special, and bring that DNA to more player touchpoints.

So as a result, we make things like… Websites that really feel like the game, or social media ads that evoke the spirit of the game, ARGs, prequels, spin off games, and everything in between. Basically if it gets players SUPER EXCITED and engaged, we’re into it. You can find some of our work over on our work page here on the site, but recently we’ve found ourselves asking a familiar question:

Wouldn’t it be cool if we could do X, for Y?

Because we love games, and we love extended experiences, we’re always spotting opportunities or having ideas about games and studios that we don’t actually have on our current roster. And rather than never sharing these ideas, we thought it would be fun to write them up as hypothetical scenarios, and hope that the studios involved don’t mind that we’ve had a bit of fun with their brand. Sorry SEGA, you're our next target...

Today, we’re launching our second: What if Jet Set Radio Future returned with a mystery?

What if Jet Set Radio Future returned with a mystery?

It might not be the most famous franchise in the world, but Jet Set Radio is memorable and much-loved by those that know it. Boasting striking visuals, incredible soundtracks, and surprisingly cool rollerblading, it is frankly criminal that we haven't had a new one in 20 years. Although, if rumours are to be believed, they may be working on a new edition as we speak...

Anyway, I'm thrilled that this is our new "What if?", and really excited for people to read it and let us know what they think. Get your skates on, and start reading it now!

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