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Adam Burt
Adam BurtSenior Developer (Games Marketing)

Hello everyone! It's time for some new content. 

As a quick recap for anyone not familiar with us: We’re Etch Play, and we specialise in making seamless marketing experiences for videogames. That means that we do websites, paid media, companion apps – all sorts of things really – but with one goal in mind: To hone in on what makes a game special, and bring that DNA to more player touchpoints.

So as a result, we make things like… Websites that really feel like the game, or social media ads that evoke the spirit of the game, ARGs, prequels, spin off games, and everything in between. Basically if it gets players SUPER EXCITED and engaged, we’re into it. You can find some of our work over on our work page here on the site, but recently we’ve found ourselves asking a familiar question:

Wouldn’t it be cool if we could do X, for Y?

Because we love games, and we love extended experiences, we’re always spotting opportunities or having ideas about games and studios that we don’t actually have on our current roster. And rather than never sharing these ideas, we thought it would be fun to write them up as hypothetical scenarios, and hope that the studios involved don’t mind that we’ve had a bit of fun with their brand. This week, we're tackling one of the biggest franchises in gaming: God of War. 

Our third "What If?" is here: What if Ragnarök launched with a showdown?


With the latest entry in this incredible series set to debut on the 9th of November, we thought it would be fun to imagine how some of the more fantastical elements of the games could make a great launch campaign. 

Grab your Chains of Olympus, and start reading it now!

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