How to use gaming to your brand's advantage

11 Mar 2020 - 6 minute read
Gaming has never been bigger or more accessible than it is right now. Year on year the number of people playing video games is growing, and with..

The best examples of the extended experience

19 Feb 2020 - 2 minute read
The extended experience is a way of thinking about games, which challenges the default assumption that audience acquisition and engagement is..

Community Love: The value of open source

14 Feb 2020 - 3 minute read
Today is Valentine's Day, which depending on your outlook either means today is about rampant consumerism, or love, or both.For this week's blog, we..

Global Game Jam Guildford - A Retrospective

7 Feb 2020 - 1 minute read
Here at Etch, our mantra is "love what you do". Attending game jams like Global Game Jam 2020 is one of the many ways we on the Play team get to do..

Introducing The Extended Experience: Every journey matters

20 Jan 2020 - 3 minute read
Now we've settled in at Etch, the Play team are switching up a gear for 2020. We have some high ambitions for the year ahead, and we decided to share..

A year of Play at Etch

8 Jan 2020 - 4 minute read
As of the start of this new year, the Play team (formerly known as Moov2) have now been a part of the Etch Group for an entire year. This has been..

What project teams can learn from pinball

21 Oct 2019 - 6 minute read
I recently had the pleasure of visiting Flippermúzeum. From the outside, it appears to be a small, modest location, but once inside you quickly..

It's tricky: Video game difficulty in the age of accessibility

14 Oct 2019 - 4 minute read
In 2010, Dara O'Briain talked about videogames during the televised standup comedy show, Live at the Apollo. Among funny riffs on Metal Gear Solid..

How videogames can help with mental health

10 Sep 2019 - 6 minute read
For a few years now, I’ve been relatively public about my depression. It’s something I’ve tweeted about, something I’ve written about, and even made..

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