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Competitive tagging: How to actually use the best Twitter hashtags
13 May 2021
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4 minute read
Marketing a videogame? Looking for help with hashtags? You've come to the right place. Tagging can be a powerful tool for discovery, reach, and..
How Apple's iOS 14 release affects your ads and games
5 Feb 2021
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3 minute read
In June 2020, Apple announced an upcoming change to their (at the time) new iOS14 iPhone and iPad operating system that will impact the data sent to..
Why a creative mindset is important for business success
29 Jan 2021
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5 minute read
Creativity (the intangible kind) can be a potent and powerful force for your business – but only when wielded correctly.
Etch Play's Games of the Year 2020
30 Dec 2020
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5 minute read
We made it to the end of 2020! Pat yourselves on the back everyone. After this historic year, we wanted to celebrate some of the best games which..
The last console you’ll ever buy?
13 Nov 2020
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7 minute read
The gaming industry is poised for dramatic change. In this week’s article, we’ll be examining the trends, and look at what the future of the gaming..
How to stay relevant with seasonal content
29 Oct 2020
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4 minute read
The Halloween season is upon us, and I’m sure you will have started to see the spooky game updates and DLC content rolling out throughout the month...
Spotlight: How to engage gamers with authenticity
2 Oct 2020
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3 minute read
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year and..
Spotlight: How to use Twitch to supercharge interest in your game
4 Sep 2020
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5 minute read
We explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive awareness for games. What is Twitch? If you..
The game players you need to know (and how to manage them)
11 Aug 2020
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5 minute read
In 1996, Richard Bartle proposed a categorisation system for players of online multiplayer games. The system puts players into one of four types, and..
Spotlight: What this lockdown boom really means for gaming
31 Jul 2020
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4 minute read
COVID-19 has impacted virtually every industry in one way or another, but one sector which has fared better than most is gaming. While many..