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We live in an exciting age for videogames. There are games for all kinds of people, and with all kinds of associated messages, feelings and..

It is of growing importance for video game studios and publishers to look to extend the life of their games. In a recent study from EY, speaking..

Here's a look at some of the ways the industry has responded...

If you’ve been on the internet, then chances are, you’ve encountered a meme.

The world is a bit of a crazy place right now, and it seems that every day the world’s media is filled with even more doom and gloom, and not many..

Gaming has never been bigger or more accessible than it is right now. Year on year the number of people playing video games is growing, and with..

The extended experience is a way of thinking about games, which challenges the default assumption that audience acquisition and engagement is..

Today is Valentine's Day, which depending on your outlook either means today is about rampant consumerism, or love, or both.For this week's blog,..

Here at Etch, our mantra is "love what you do". Attending game jams like Global Game Jam 2020 is one of the many ways we on the Play team get to..

Now we've settled in at Etch, the Play team are switching up a gear for 2020. We have some high ambitions for the year ahead, and we decided to..