How to actually write brilliant videogames

10 Jun 2020 - 9 minute read
We live in an exciting age for videogames. There are games for all kinds of people, and with all kinds of associated messages, feelings and..

How to extend the life of your next big videogame

11 May 2020 - 6 minute read
It is of growing importance for video game studios and publishers to look to extend the life of their games. In a recent study from EY, speaking..

The games industry response to COVID-19

23 Apr 2020 - 2 minute read
Here's a look at some of the ways the industry has responded...

Everything you need to know about advertising games with memes

6 Apr 2020 - 10 minute read
If you’ve been on the internet, then chances are, you’ve encountered a meme.

How video games can bring us together during social distancing

16 Mar 2020 - 4 minute read
The world is a bit of a crazy place right now, and it seems that every day the world’s media is filled with even more doom and gloom, and not many..

How to use gaming to your brand's advantage

11 Mar 2020 - 6 minute read
Gaming has never been bigger or more accessible than it is right now. Year on year the number of people playing video games is growing, and with..

The best examples of the extended experience

19 Feb 2020 - 2 minute read
The extended experience is a way of thinking about games, which challenges the default assumption that audience acquisition and engagement is..

Community Love: The value of open source

14 Feb 2020 - 3 minute read
Today is Valentine's Day, which depending on your outlook either means today is about rampant consumerism, or love, or both.For this week's blog,..

Global Game Jam Guildford - A Retrospective

7 Feb 2020 - 1 minute read
Here at Etch, our mantra is "love what you do". Attending game jams like Global Game Jam 2020 is one of the many ways we on the Play team get to..

Introducing The Extended Experience: Every journey matters

20 Jan 2020 - 3 minute read
Now we've settled in at Etch, the Play team are switching up a gear for 2020. We have some high ambitions for the year ahead, and we decided to..

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