Spotlight: How to engage gamers with authenticity

2 Oct 2020 - 3 minute read
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year..

Spotlight: How to use Twitch to supercharge interest in your game

4 Sep 2020 - 5 minute read
We explore how studios can use Twitch as an effective tactic within their marketing strategy, to drive awareness for games. What is Twitch? If..

The game players you need to know (and how to manage them)

11 Aug 2020 - 5 minute read
In 1996, Richard Bartle proposed a categorisation system for players of online multiplayer games. The system puts players into one of four types,..

Spotlight: What this lockdown boom really means for gaming

31 Jul 2020 - 4 minute read
COVID-19 has impacted virtually every industry in one way or another, but one sector which has fared better than most is gaming. While many..

Gaming diversity: Valuable positives, and how to do better

8 Jul 2020 - 4 minute read
In the early days of computer science, it wouldn’t have been uncommon at all to see a number of women in technical roles. But during the 1980’s..

How to actually write brilliant videogames

10 Jun 2020 - 9 minute read
We live in an exciting age for videogames. There are games for all kinds of people, and with all kinds of associated messages, feelings and..

How to extend the life of your next big videogame

11 May 2020 - 6 minute read
It is of growing importance for video game studios and publishers to look to extend the life of their games. In a recent study from EY, speaking..

The games industry response to COVID-19

23 Apr 2020 - 2 minute read
Here's a look at some of the ways the industry has responded...

Everything you need to know about advertising games with memes

6 Apr 2020 - 10 minute read
If you’ve been on the internet, then chances are, you’ve encountered a meme.

How video games can bring us together during social distancing

16 Mar 2020 - 4 minute read
The world is a bit of a crazy place right now, and it seems that every day the world’s media is filled with even more doom and gloom, and not many..

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