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It is of growing importance for video game studios and publishers to look to extend the life of their games. In a recent study from EY, speaking..

Here's a look at some of the ways the industry has responded...

If you’ve been on the internet, then chances are, you’ve encountered a meme.

The world is a bit of a crazy place right now, and it seems that every day the world’s media is filled with even more doom and gloom, and not many..

Gaming has never been bigger or more accessible than it is right now. Year on year the number of people playing video games is growing, and with..

In a recent post, I introduced a concept we refer to as the extended experience. The extended experience is a way of thinking about games, which..

Here at Etch, our mantra is "love what you do". Attending game jams like Global Game Jam 2020 is one of the many ways we on the Play team get to..

Now we've settled in at Etch, the Play team are switching up a gear for 2020. We have some high ambitions for the year ahead, and we decided to..

As of the start of this new year, the Play team (formerly known as Moov2) have now been a part of the Etch Group for an entire year. This has been..

I recently had the pleasure of visiting Flippermúzeum. From the outside, it appears to be a small, modest location, but once inside you quickly..