Thoughts from Develop Conference 2022

20 Jul 2022 - 5 minute read
Last week, the Etch Play team (well, a few of us anyway) descended on the sunny climes of Brighton for Develop - a conference that covers numerous..

Everything you need to know about games marketing

11 Jul 2022 - 4 minute read
Hello folks! I'm taking the wheel today (do blogs have wheels?) and sharing everything you need to know about games marketing. A lofty claim. This..

Mastering Games Industry Recruitment

21 Jun 2022 - 4 minute read
Hello! Today on the Etch Play blog, we're taking a closer look at one of the biggest challenges facing games studios and publishers: Recruiting.

The Art of Selling to Games Businesses

16 Jun 2022 - 3 minute read
"Sales". Just the word itself provokes an immediate reaction in many people, because "sales" has a bad reputation. Whether it's cold calling, pushy..

"What if?" returns!

2 Jun 2022 - 1 minute read
Hello everyone! I've got something new for you to enjoy.

A really useful guide to the metaverse, and the truth about Facebook

15 Feb 2022 - 8 minute read
Hello, and welcome to our latest blog. This one’s about the metaver- wait, come back!

These three brilliant games went viral on twitter. What can we learn?

24 Jan 2022 - 5 minute read
As you may have seen in one of our Etch Play live shows, I recently joined Adam to talk all about Twitter virality and games. While I do recommend..

The Most Anticipated Games of 2022

17 Jan 2022 - 3 minute read
New year, new games. And maybe some old ones, too. If you look at Twitch viewing figures, or Steam revenue charts, you'd probably conclude that..

Everything you need to know: Five huge games marketing trends for 2022

6 Jan 2022 - 5 minute read
When a new year begins, we all like to reflect on where we are and where we're going. Well, the games industry is no different. In our new list for..

Games of the Year 2021

30 Dec 2021 - 9 minute read
So there we have it. 2021 is done. At the end of every year, we like to look back at the titles that meant the most to us, and talk a little bit..

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