How to extend the life of your next big videogame

11 May 2020 - 6 minute read
It is of growing importance for video game studios and publishers to look to extend the life of their games. In a recent study from EY, speaking..

The games industry response to COVID-19

23 Apr 2020 - 2 minute read
Here's a look at some of the ways the industry has responded...

Everything you need to know about advertising games with memes

6 Apr 2020 - 10 minute read
If you’ve been on the internet, then chances are, you’ve encountered a meme.

How video games can bring us together during social distancing

16 Mar 2020 - 4 minute read
The world is a bit of a crazy place right now, and it seems that every day the world’s media is filled with even more doom and gloom, and not many..

How to use gaming to your brand's advantage

11 Mar 2020 - 6 minute read
Gaming has never been bigger or more accessible than it is right now. Year on year the number of people playing video games is growing, and with..

The best examples of the extended experience

19 Feb 2020 - 2 minute read
In a recent post, I introduced a concept we refer to as the extended experience. The extended experience is a way of thinking about games, which..

Global Game Jam Guildford - A Retrospective

7 Feb 2020 - 1 minute read
Here at Etch, our mantra is "love what you do". Attending game jams like Global Game Jam 2020 is one of the many ways we on the Play team get to..

Introducing The Extended Experience: Every journey matters

20 Jan 2020 - 3 minute read
Now we've settled in at Etch, the Play team are switching up a gear for 2020. We have some high ambitions for the year ahead, and we decided to..

A year of Play at Etch

8 Jan 2020 - 4 minute read
As of the start of this new year, the Play team (formerly known as Moov2) have now been a part of the Etch Group for an entire year. This has been..

What project teams can learn from pinball

21 Oct 2019 - 6 minute read
I recently had the pleasure of visiting Flippermúzeum. From the outside, it appears to be a small, modest location, but once inside you quickly..

Popular Views

How videogames can help with mental health
For a few years now, I’ve been relatively public about my depression. It’s something I’ve tweeted about, something I’ve written about, and even..
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The last console you’ll ever buy?
The gaming industry is poised for dramatic change. In this week’s article, we’ll be examining the trends, and look at what the future of the..
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Everything you need to know about advertising games with memes
If you’ve been on the internet, then chances are, you’ve encountered a meme.
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