Menu

Prototyping our way to a new brand

Branding · UX · UI · Development

200%

Increase in monthly conversions

40%

Increase in organic website traffic

14%

Increase in monthly reservations

76%

Increase in monthly reservations

The challenge

Through incorporating behavioural psychology and digital strategy into our design process, we help projects go beyond the ordinary, while considering how we really interact with the world around us.

There is often a big misconception with clients and partners that prototypes are finished products. But this is not the case, we believe in the power of tangibility. Prototypes are tools to learn and advance ideas, they reveal so much that mere theory cannot.

When prototyping, we fail early and often. We can spend a surprising amount of time not knowing the answer and this can be uncomfortable. but still, we forge ahead.

During this process we can demonstrate ideas by simply putting something tangible in the hands of those humans we are designing for (as well as stakeholders).

The approach

There is often a big misconception with clients and partners that prototypes are finished products. But this is not the case, we believe in the power of tangibility. Prototypes are tools to learn and advance ideas, they reveal so much that mere theory cannot.

When prototyping, we fail early and often. We can spend a surprising amount of time not knowing the answer and this can be uncomfortable. but still, we forge ahead.

During this process we can demonstrate ideas by simply putting something tangible in the hands of those humans we are designing for (as well as stakeholders).

Don't think of it as failure, think of it as designing experiments through which you're going to learn.

Tim Brown, CEO at IDEO

The outcome

Whilse a brand is so much more than a logo, logo design was our starting point for this project. We went through hundreds of iterations before we settled on a shape that truly delivered on our branding concept. The result; a strong, iconic and distinct logo mark applied to the Benefex ‘B’. The ‘B’ has no edges, it is one continuous loop based upon the Möbius strip.

When prototyping, we fail early and often. We can spend a surprising amount of time not knowing the answer and this can be uncomfortable. but still, we forge ahead.

During this process we can demonstrate ideas by simply putting something tangible in the hands of those humans we are designing for (as well as stakeholders).

get in touch

want to know more?

let's talk