The Experience
Is Everything

Etch Play is the digital agency for the games industry. We exist to make everything you do, feel like a considered part of the overall player journey.

This is The Extended Experience

Every moment matters

Playing games is an experience, but for most players, it doesn't start when they launch Steam or end when they turn off their console. The extended experience includes every touch-point your fans have with you. Not just within the game itself, but everywhere else: Your website, social media, events, companion apps, and more. That's where we come in.


We believe that the extended experience is best when it's curated and planned, rather than left up to consequence. Our services can help you with:

  • Audience insights and market data analysis.
  • Flexible and beautiful websites, created with a CMS designed for games companies.
  • Mobile applications that can be companions for your games.
  • Tools and APIs, for delightful integrations.
  • Digital creative, combining thoughtful UX and attractive UI.
  • Launch campaigns, including SEO, paid media and content.
  • Strategy for ongoing engagement, keeping players invested.
  • And much, much more.

Our mission

Our mission, is to take the DNA of your gaming experience, and extend it beyond the boundaries we normally associate with playing games. In this way, we can provide a positive feedback loop for the game, brand, or studio — one that that adds value, increases player acquisition, and improves engagement.

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If this sounds like something you'd be interested in, we'd love to talk to you.

Use the form below to get in touch so we can join forces.