Through this process, we utilise many different approaches, but mostly we discover, empathise and experiment (a lot) to arrive at innovative solutions.
When we approach any design problem, we understand that we are designing for humans, not users. We aim to understand the human needs and motivations behind the business requirements.
Design thinking encourages everyone involved in the project to focus on the people they're creating for. This leads to human-centered products and services.
The core of design thinking is getting actionable and knowing your questions. It’s about simple mindset shifts or ways of asking questions differently—a new way to look at problems.
What are the key areas to Design Thinking?
Design thinking brings just enough process so that you don't have to worry about the process. It gives you structure without being too rigid. This allows the team to progress as they need to based on what they have learnt.
- Create and iterate
- Learn and repeat
What value does it bring my business?
- Reduces the risk associated with launching new products.
- Paints a picture of the opportunities based on the needs of these people.
- It helps everyone in the businesses learn faster.
- It generates solutions that are innovative, not just incremental.