Mobile-friendly websites

In theory, every website should be mobile-friendly, and by following web-standards and industry best-practice, they are, to a certain extent. But to truly make a website work well on a range of mobile devices you need an adaptive design that changes layout depending on the size of the mobile device's screen.

We recognise however that not every project has the budget or timeframe needed for such an undertaking. So we look at what your website is for, who it's target audience are, and balance the needs of your users against the budget and time-constraints of the project.

If there is a particular page or feature of your site that really should be mobile-friendly, we can look at the nest way of delivering that feature to your mobile user-base. With dedicated time in the project for mobile considerations we can add industry approved tools that detect when a mobile device is in use, and redirect the user to a dedicated mobile page which is completely designed and built specifically for mobile use.

Take a look at some of the projects we have completed below which have dedicated mobile design functionality.

Sail South East, in your home & on the water

When Sail South East came to us wanting a redesign of their site, one of their main goals was for their visitors to be able to view the key parts of their site on a mobile phone, so that their visitors could locate harbours and marinas whilst out on the water.

During the design phase we identified the key aspects of the site that would need to be mobile friendly and implemented measures to ensure the usability of the site on a range of popular mobile devices.

The map and marinas list was of critical importance, and as you can see from the screenshot to the left, these areas of the site work particularly well in handheld format.

Atta - Find a specific member whilst on safari

When we rebuilt Atta's site we had all of the existing site's traffic statistics and from these we could easily see that the member's directory was one of the most viewed sections of the site. We could also see that this part of the site was getting a lot of mobile traffic already, so we identified this as a key area that needed to support mobile devices.

We recommended that a dedicated mobile subsite be built, which used the same underlying data as the main site, but served the content using an alternative template designed specifically for mobile browsing. The desktop version of this area of the site is quite feature rich and gives browsers a number of different viewing options. This was largely uneccesary for mobile browsers so we were able to strip out a lot and supply just the relevant data in an easy to view format.